Have you ever listened to a Podcast? Chances are, that you have come across podcasts on your travels. Did you know that the number of Podcasts listened to in the past five years has tripled from 25 million to 75 million? And Last year, the number of iTunes downloads surpassed 1 Billion for the first time.
Podcasting is definitely in a growth phase and it can be a secret weapon in business too. I have been podcasting for 5 years now and the amount of people who I can reach is phenomenal. My podcast has been downloaded in over 95 counties and downloaded over 40,000 times.
Think about this for your business…the amount of people you are able to reach, to position yourself as an industry thought leader has never been easier.
Podcasting is at the center ‘On demand’ and there are literally podcasts topics for every industry.
Up to 90% of downloads come from a subscription app or service like iTunes, Podomatic or iHeart Radio and automatically download the next episode to your mobile device as soon as it published. This is a vital point that your message gets into the front of your audience all the time.
An Edison Research study on the audio habits of Americans found that podcast listeners are actually “super listeners” consuming more than one hour and 45 minutes of audio per day than the average American, and they spend more than 25 percent of their total audio time listening to podcasts.
2. The Barrier to entry is very Low.
The cost of the equipment and the tools needed are probably already in your pocket as you read this. Yes, there are podcasts out there that are entirely recorded on your cell phone. Of course there are others that have spent some extra money on fancy microphones, but it is not a necessity. Podcasts can cover any topic that you choose. And of course,
the costs to send it to iTunes and other platforms is free… great for a small business budget.
3. Podcasting is a great addition to your marketing tool belt.
Podcasting can integrate smoothly with your other marketing. You can discuss recent posts on your blog, promote your social channels and use them as a conversation tool with listeners, build your email list through podcasting and even sell your services via ads.
Podcasts are the best format for mobile because it can be easily consumed while on the go.
4. Podcasting is growing rapidly.
21% of Americans ages 12 and up have listened to a podcast in 2016. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013. To provide some context for what 21% of the entire country represents, 13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter. Add to that, a large number of new car manufacturers are adding apply Car Play to the consoles of their cars, so users can enjoy podcasts on the drive.
5. One point of Focus.
As opposed to other forms of media, the podcast does not have to compete with other people for your attention. Wheres as websites, radio shows and other types of content has the ability to distract the reader or listener, usually a podcast has minimal or no advertising at all. Of course there may be some sponsor announcements, but that is totally up tot he podcast owner…many choosing it as a platform to deliver great content.
So there are 5 reasons why your business needs a Podcast.
As you can see, there is a massive opportunity for you to reach a larger audience and position yourself as a true thought leader in your space.
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