Growth of Snapchat
The growth of snapchat in recent times has certainly caught the attention of the main stream media.
Bloomberg recently reported that Snapchat has now more daily users than Twitter. Twitter is said to have 140 million daily users, while Snapchat now has 150 million daily users. This is pretty interesting, because back in December of 2015, Snapchat only had 110 million daily users, which means that it’s pretty much on track to reach almost 200 million users by the end of 2016.
Twitter was once the second largest social network behind Facebook and people consider that a very large network. But in reality, there are many networks and social platforms that have actually passed Twitter as far as daily usage goes.
Twitter is currently, according to Statista, the 9th most popular social network, as of April in 2016. These figures are based on monthly average users, not daily average users. Snapchat, in the same report is ranked 15th as far as the most monthly average users goes. But Twitter has 320 million monthly active users, while Snapchat only has 200 million, according to this report.
Facebook obviously leads the way; it has just over 1.6 billion monthly active users. WhatsApp, which is the phone messaging platform that Facebook purchased for $19B two years ago is second, with 1 billion monthly active users. Then Facebook Messenger is third with 900 million users. Pretty interesting stats for sure. Instagram and Tumblr are down the list a little bit but they’re both above Twitter. Viber is even further down the list. Snapchat is further down that list as well. Pinterest, LinkedIn, is down near the bottom.
The Growth of Snapchat has been very evident in recent times. Lots of changes, lots of additions to it and many people are starting to use it as a bona fide marketing platform. Snapchat is being seen to be used by many people, generally the younger generation right now; instead of using text they’re using Snapchat. Instead of using Facebook Messages, they’re using the Snapchat platform to deliver their messages to each other as well.
The other cool thing about Snapchat is that it lets you post to all of your friends at once. These posts disappear once they’ve been viewed, but they can be re-viewed, and typically last a few days before they actually disappear. Snapchat does not have a timeline or an archive of your posts or your friends’ posts, so it means that people have a different viewing experience rather than a specific timeline like Facebook and Twitter offer.
Is this growth of Snapchat good for everybody? Yes, and no. On the plus side, Facebook started out with younger audience and it grew and the demographics were usually teens but then it grew to the 25-44 age group. Now Snapchat is following a similar line and we’re starting to see the demographics of Snapchat rise, which is interesting. Of course Snapchat is a business, and if they can follow in the footsteps of Facebook then that business is likely to be pretty good.
On the downside, there is a possibility that these older generations that come onto Snapchat are going to drive away the younger people anyway. So it could be one of those turnoffs for young people when they start seeing their parents and older relatives on Snapchat. So if young people stop using the app because their parents are on it, then Snapchat may not seem so valuable for young kids.
It’s going to be interesting to watch Growth of Snapchat and how that is going to play out over the next couple of years. I’m sure there will be another platform that comes along.
Are you on Snapchat? If you are, come and follow me; there’s my handle.