Posts by Andrew McCauley
Why is Google My Business important for your business
Why is Google My Business important for your business Around 82% of people, before they buy anything, conduct research on Google. But since there are so many options available on the internet, shoppers go through something called choice paralysis. According to Barry Schwartz, an American psychologist, too many choices makes it difficult for people…
Read MoreHow do we measure the effectiveness of content marketing?
How do we measure the effectiveness of content marketing? We invest a lot of time and money in content marketing to achieve our company goals. But somewhere along the line, we get too busy producing marketing material and forget to measure the effectiveness of content marketing. The importance of measuring effectiveness is as such that…
Read MoreHow to find competitors Facebook ads
Sometimes when you’re a business, you want to be able to get a leg up on your competitors, or maybe you want to spy on them and find out exactly what they’re doing when it comes to running Facebook ads and find competitors Facebook ads. Maybe you’ve been searching through your news feeds and you’ve…
Read MoreMake your Landing Page Compliant for Facebook Ads
Do you know how to make your Landing Page Compliant for Facebook Ads? The more you look around the web, the more you’re going to start seeing all sorts of funnel pages and landing pages. Landing page compliance is now a big part of what is happening with the future of online marketing, especially coming…
Read MoreHow to add whatsapp button on facebook page
How to add WhatsApp button on Facebook page (Updated May 2020) Facebook has for a few years, been able to allow Facebook Pages and WhatsApp Buttons to be connected via the advertising platform. Customers can connect the WhatsApp functionality to their Facebook page. The monetization of Whatsapp by Facebook has taken another step. Now advertisers…
Read MoreWhy you should use TikTok for business
Why you should use TikTok for business Okay, so I finally admit it, now I am a fan of TikTok. Why have I changed my mind? I want to share why I’m starting to see some very, very big value and upside in using TikTok for business. I’m going to show you some case examples…
Read MoreWhat is Digital Marketing in 2020?
What is Digital Marketing in 2020? Digital marketing has been changing every day since its inception. If you’re like anybody else, you’re probably scratching your head thinking, “What is this digital marketing, and why is it effective? Or how can it be effective for my business?” Watch the Video here If you’re reading this, I…
Read MoreThe Facebook Algorithm Changes, AGAIN!.. Here’s the Scoop
Facebook made a massive announcement last week and it is going to change the way that we all look at Facebook, especially if you’re a marketer or somebody who needs to market your business to the right audience. The Facebook Algorithm Changes are going to prioritize engaging posts from your friends and hide most Business Page posts…
Read MoreCreating Tripwires to Make Money
In one of my other blogs, we have spoken at length about and what they can do for your business. In this post, I want to dive into tripwires a little deeper and talk about creating tripwires to make money! How do we start converting leads? How do we start converting those leads that we’ve…
Read MoreFacebook is testing a Context button
Facebook is testing a Context button for a new way to give users more context about the actual articles that they’re seeing inside their newsfeed. What they’re doing is in a test stage right this moment. They’re putting a little “i” button towards the top of the actual article so that you can find out…
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