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Unfriending on Facebook – Why Does it Happen?

By Andrew McCauley | November 8, 2010

The phenomenon of social media has opened up a world of possibilities for people. They are being exposed to more and more cultural differences than ever before. The ability to friend almost everybody in the world creates a heady feeling of popularity; however this opportunity does have its downside, the dreaded “unfriend.” Why does unfriending happen? What can get you unfriended? The popular opinion is that you are most likely to be unfriended for continuously posting mundane or inflammatory status updates.

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Social Media Marketing Optimization

By Andrew McCauley | November 5, 2010

The best way to optimize your social media marketing is to go back to the basics i.e. “Marketing 101.” Marketing 101 teaches the AIDA system. AIDA stands for Awareness/Attention, Interest, Desire, and Action. This is the simplest form of marketing funnels there is and each level represents a small part of the overall marketing picture. Understanding this marketing format will help align your sales goals.

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Google and Local Search Results

By Andrew McCauley | November 3, 2010

In the past, one of the main issues that came up when doing a general search on Google is that you would get a lot of irrelevant information. Now Google has come up with a way to emphasize local search results with Place Search. The new search detects that you are looking for local information…

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How to Update and Promote your Facebook Page

By Andrew McCauley | October 30, 2010

Many people ask me about the best way to pimp out their pages and make them stand out from the crowd, so i have created a quick little video with some best practices here

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Facebook RFID tracking- Coca Cola Amusement Park

By Andrew McCauley | August 27, 2010

Recently, Facebook bought the offline world very much online with some amazing new technology. Is this the future of marketing? Some 650 kids who attended the Coco Cola Amusement Park in Israel wore an electronic bracelet that stored all of their facebook information.

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Facebook announces new custom page size

By Andrew McCauley | August 26, 2010

Just recently, Facebook finally re-sized their new Page widths of their custom pages. This has been in the pipeline for a while and I know many people thought it a rumor only until it happened on August 23rd. So what does this mean for your average page administrator? Well not a great deal if you have just used the page without any FBML applications (that’s facebooks own language) and used only the default tabs that facebook have provided.

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Pros And Cons Of Creating a Facebook Page.

By Andrew McCauley | August 8, 2010

See why it is important to create a facebook page for your business. The primary point in favor of creating a facebook Page is that it is very easy to set up. It will only take you a few minutes to get it set and then you are ready to invite friends to join..

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Top 3 Strategies for Effective Use of LinkedIn

By Andrew McCauley | July 12, 2010

Using LinkedIn for your Business is a must these days if you want to stay ahead of the game

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New Twitter Feature

By Andrew McCauley | July 2, 2010

Twitter is thinking about adding a new feature called “You Both Follow.” This is supposed to help you decide if you want to follow a person and why you want to follow that person. The feature is currently in testing mode, but some people have already spotted it in its raw form. Right above the…

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Custom Homepages in Google – Bing Jealousy?

By Andrew McCauley | June 25, 2010

Okay all you Google users, tired of all that white space on the Google homepage? Wouldn’t you like to have something that catches your eye when you first log on to your computer? Well it seems that all that wishing has paid off. Google is now allowing customization of your homepage background. You can choose…

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WHAT CLIENTS SAY?

Clinton Swaine -the Social media blokeAndrew McCauley is teaching students at the Frontier International Convention. The students are loving his incredible relaxed oriented style. Our Frontier operational team are in here as well so we can apply it all ourselves. he Rocks!!

-Clinton Swaine , Frontier Training

anna-mullan-the Social media blokeThanks for the awesome 2 day Social media Course, an amazing wealth of information & you made it easy & understand it all

-Anna Mullan

If you are interested in making it to the top of the net and growing your business. If your looking for that missing link and wondering how to get there, check this man out! Andrew McCauley showed me how to put my business on top of the listings.I am excited. jump on and book in with Andrew, you will be amazed at how easy he can direct you to and assist you to navigate the internet. Andrew McCauley, he has the answers to your success. FACT!

-Ngaire Keighron

Mandy-Napier - Andrew McCauley - The Social media bloke“Before I went to Andrew’s course, I was terrified! I got so stressed out with social media; with Facebook and twitting and LinkedIn and websites and it was my total stress in my life and my Achilles heel. So I had the day with Andrew and it was phenomenal! I’ve learnt to build my own blog, my website, I found how to host it and even better I learned how to tweet, I learned about LinkedIn, and I could do them all in one hit!  

-Mandy Napier

benjamin_harvey - The Social media blokeAndrew McCauley changed my life for the better.  I’ve been in the seminar industry for many many years and I’ve attended a lot of seminars out there of people professing you can go into their course and you can have this workshop where everything gets taken care of and you leave there with your whole thing set up online …and I have to tell you a lot of the people out there don’t fulfill on their promises. Andrew McCauley on the other hand is one of those people that definitely does.

-Benjamin Harvey, Authentic Education

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