Facebook Pages and WhatsApp Buttons
(Updated March 2020)
Facebook has for a few years, been able to allow Facebook Pages and WhatsApp Buttons to be connected via advertising platform. Customers can connect the what’s APP functionality to their facebook page.
The monetization of Whatsapp by Facebook has taken another step. Now advertisers can include a button that is actually connected to an organic post that has been boosted.
This enables users to contact them via the new messaging App.
Since November, 2016, Facebook has always had a click to messenger, which has been very, very popular. When customers see an advertiser or a company’s Ad on facebook and they click on the messenger button, it lets them connect and communicate with that particular company’s page through instant messages.
I am not surprised that this has happened. When Facebook purchased Whatsapp a few years ago for over $19 billion dollars, people were asking questions. Was it worth the investment or not? What Facebook are essentially doing is connecting both of the audiences together so that that communication can stay consistent across both of the businesses.
People are saying that the combining of Facebook Pages and WhatsApp Buttons is going to ease the process of launching communications between people and their brands. This will ultimately eliminate several unnecessary steps.
Currently, Facebook is saying that there are over 1,000,000 facebook pages that already include their Whatsapp numbers in their posts.
Clearly, Facebook wants to increase this more. Facebook know that people already use Whatsapp to communicate with small businesses and it’s a very fast, convenient way to stay in touch. So by adding Facebook Pages and WhatsApp Buttons in their Facebook ads, they should see an increase in engagement.
Businesses can actually now make it even easier for people to learn about their products, set up an appointment, or even use their service.
How to add whatsapp button on facebook page
Step 1: Go to your Facebook page settings and find the WhatsApp tab
You need to log in as an admin to your facebook page and head over to settings. On the left hand sode, you will see the Whatsapp tab…go ahead and click on it.
Step 2: Connect your WhatsApp phone number to facebook and “send code”
Find your country area code and add that…then grab your whatsApp number..usually its your normal mobile/ cell phone number and enter that into the phone number field.
Step 3: Verify the code facebook sends you
Enter the code that facebook sends you into the popup window
Step 4: Add the WhatsApp Button to your facebook page
Once you have confirmed the numbers, you have the ability to add it to your facebook page…
Step 5: Make sure it works
So, once its done, you can see it on your WhatsAPP tab…
That is all there is to it… one final piece, check it out on the homepage of your facebook page…
People need to add the businesses’ WhatsApp number to their contacts list to initiate the conversation. This will stop them getting spammed by businesses who want to spam people. Once they do so, the messenger app opens up with a default message expressing interest. This can be edited by users before being sent. Advertisers will be able to gauge their results from some analytics that Facebook will measure.
Have you seen Facebook Pages and WhatsApp Buttons being used on facebook yet? I would love to know in the comments below.