Why you should use TikTok for business
Okay, so I finally admit it, now I am a fan of TikTok. Why have I changed my mind?
I want to share why I’m starting to see some very, very big value and upside in using TikTok for business. I’m going to show you some case examples of how some business owners are using this platform to get their message across. So, why you should use TikTok for business,? That’s what we’re going to explore in this article.
What is TikTok?
The first thing I want to talk about is ‘What is TikTok?’. Now, if you’ve been under a rock, you probably haven’t heard about TikTok. It’s a very short video platform that lets people make 15-seconds videos, and gives them the ability to put all sorts of fun filters, music backgrounds, everything that they’ve always wanted to do, inside this video.
You also have the ability to stack them together to make 60-second videos too.
The great thing is that it’s bringing the fun back to social media.
It’s a very addictive platform, and celebrities are jumping on it, there are business owners jumping on it, and of course, every other person who has anything to say is also jumping on TikTok.
So once you start looking at TikTok videos, you’ll find yourself going down that black hole of time-wasting.
But let me tell you, it’s quite fun.
I want to share some stats with you and these have been updated for May, 2020, so if you’re visiting this a little later, these stats may have changed.
- But currently, the monthly active users for TikTok is 800 million. Instagram has about 1 billion, so it’s catching fast. Instagram is sort of dropping off the radar a little bit because TikTok has come on the scene in a rush.
- The average user spends 52 minutes per day on the platform. Now if you look at the competitors, Facebook is around 44 minutes, YouTube at 40 minutes, Instagram’s at 42 minutes. These depend on which market report you’re looking at, but they all vary. And from what I can find, this is about the average of these other platforms.
- TikTok is also available in 154 countries and counting, and also 75 languages. India, China, very big over there in those countries as well.
- And in the USA, 60 million active users with a breakdown of about 60% female, 40% male, and 80% of all of those are aged somewhere between 16 to 34.
- Here’s the full age breakdown:
- Age 13-17: 27%
- Age 18-24: 42%
- Age 25-34: 16%
- Age 35-44: 8%
- Age 45-54: 3%
- Age 55+: 4%
But let me tell you, this age bracket is actually growing.
Here are some other cool stats.
- In the app store, the TikTok app has been downloaded over 2 billion times worldwide, and that’s by the start of May 2020.
- And it’s also, in quarter one of 2020, the app had 315 million downloads, which is the best quarter by any app EVER. So, that’s telling me something that there is a lot to say about how many people are downloading this app.
- And if you look at the number of times the app is opened by each user every day, it’s an average of eight times per day. That’s insane. That means that they’re looking at it a couple of times before breakfast, a couple of times before lunch, a couple of time before dinner, a couple of times before they’re going to bed. It is a crazy time, a crazy amount of times that this app is being opened.
Source: Digital in 2020
- And this engagement is through the roof. Users are engaging in at crazy rates.
Let me show you an example of what I mean…
Engagement on TikTok
Now, I want to show you a video that Jennifer Lopez did. She did one on TikTok, and she posted the exact same video on Twitter….
- On her Twitter account, she has 45.2 million followers.
- On TikTok, she only has 8 million, so it’s maybe about a quarter, a bit less than a quarter, fifth of the number of followers, okay?
- But on Twitter, the number of video views for this video was 1.8 million on Twitter, but 134 million on TikTok. That is crazy.
- The number of likes that she got for this video on Twitter was 87,000. 10 million on TikTok.
- The number of comments, the people that commented on this video, 1,800, versus 44,000 on TikTok.
- And the number of shares that this video got on Twitter was 12,000, versus 268,000 on TikTok.
So, you can see the power of the TikTok platform … Now I know we’re talking about Twitter, but I just want to give you a comparison of like for like.
This is as much as we could find that had some good numbers around it. And you can see here, a fifth of the number of people that she has on Twitter, she has on TikTok, but yet the results are ridiculously skewed in TikTok’s favor.
Here is the Video if you MUST see it…. 🙂
@jloWait for it…😂♥️ @arod13♬ Nonstop – Drake
Why you should use TikTok for business
Examples of Lawyers using TikTok
Now, you might be saying, “Well, that’s okay for celebrities. That’s all good for those sorts of people, but what about businesses?
I’m sick of seeing dances and kids doing crazy things and stunts and pranks.
What about some business stuff?”
Let me give you a couple of examples of some people doing this for business. This guy here is called adamjthelawyer.
I’ve been watching him from the start. This is one of his very first videos.
He does a number of videos every day. Very, very insightful stuff.
This video here was uploaded and three weeks later, just three weeks, he had 143,000 likes, 664 comments, and 8,820 shares.
Now, I know he didn’t spend any money on getting this sort of engagement and reaction, so you got to see how powerful this can be for a small business.
Now, what does he talk about?
He’s a lawyer in California.
He talks about laws and stuff like that. He does 15-second vignettes of laws and things to do in terms of legal ‘stuff’ and things you should think about that a lawyer would ordinarily give you.
People are sharing this video like crazy.
In fact, they’re sharing all of his videos everywhere, and now he’s become quite a sensation on TikTok.
So if you have a chance to go and check him out, then so so…. Here is his account..
But what I wanted to point out was, three weeks it took him to get these sort of numbers. You won’t get those anywhere. You won’t get those on Facebook. You won’t get those on Instagram. You won’t get those in Snapchat or LinkedIn or Twitter, or any of those.
This is pretty powerful stuff.
So here’s an example of a lawyer doing that.
Examples of Doctors using TikTok
Now, what about this next one? He’s a doctor. His handle is, iplaywithorgans.
In fact, he’s not even a doctor. He’s a board-certified pathologist’s assistant. Now, this is no offense and not derogatory, but I’m very excited this guy did something like this.
He uploaded his first video. Three weeks later, he had 27,000 followers he’d got from his videos.
Now you can see it on the bottom of the above image. At this point, he’d only had two videos on TikTok.
He had 300,000 views on his videos, just from those two videos that he did, and all he did was talk about some of the things that a pathologist assistant does. So you can see there are all sorts of people out there who are creating content.
Don’t miss the TikTok boat
You can go and find all sorts of people including chefs doing some great things with food techniques. There are lots of sports trainers and exercise junkies giving you exercises. There’s all sorts of different people out there who are jumping on the TikTok bandwagon and making sure that it’s working for them. You can get all sorts of life hacks too from TikTok
So, I want you to think about this… How can you use TikTok for your business and start to give the information away in 15-second or one-minute little vignettes that people are going to like, share, and engage in? Ultimately, they’re going to put your name at the front of their mind when they’re thinking about what you do.
So, don’t miss the TikTok boat.
I’m giving you a warning now.
Jump on, get on early before you miss it because you never know how long that boat will be sitting at the pier.
Jump on and let us know what your TikTok handle is. I’ll go and follow you and share some love.